I participate in black Friday because I'm poor and it's a good way (sometimes the only way) for me to get things for myself and my family and friends I would not otherwise be able to afford. That said, I do agree they have been kind of pushing things in the wrong direction, but making it extend into the Thursday night beforehand and the making of their workers do overtime as a result.
Because of the pandemic, a lot of stores allowed you to shop online and pick up at the store later, and started the sales a few days before Thanksgiving. I really enjoyed that and hope they continue to offer those kinds of accommodations in future years. This was the first Thanksgiving in years I was able to stay home and not worry about going out afterward.
As for making it a "holiday", there's a few things consider. I'm all for an extra day off from work, but that's because Americans do not get enough time off, not as an excuse for shopping. And would this "holiday" extend toward store workers? Probably not. So it would really only benefit the upper middle class in this country.